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FORRESTER CONSULTING · DECEMBER 2024

What could Cropin be worth to an enterprise?

A commissioned Total Economic Impact™ study modeled the costs and benefits of Cropin Technology Solutions over three years.

161%MODELED THREE-YEAR ROI
$2.4MMODELED NET PRESENT VALUE
<6 monthsMODELED PAYBACK
01 / METHODOLOGY

Four organizations. One composite model.

Forrester Consulting interviewed five representatives at four organizations using Cropin Technology Solutions. It modeled a composite seed production and food processing enterprise with 25,000 hectares and 270 Cropin users. Cropin commissioned the study; Forrester maintained editorial control over its findings.

02 / ECONOMIC MODEL

Where the modeled value comes from.

Across three years, the risk-adjusted model estimates $3.9 million in present-value benefits against $1.5 million in costs. Benefits include more efficient crop-stage data collection, fewer profit losses from supply and demand forecasting, and improved yield-quality visibility. The resulting modeled net present value is $2.4 million, with 161% ROI and payback in less than six months.

03 / INTERPRETATION

Use your own operating assumptions.

These are modeled results for the composite organization, not observed returns for a single named customer or a guarantee for future deployments. Geography, crop mix, adoption, baseline processes and costs will change the outcome. Forrester’s interactive study lets teams explore the framework using their own inputs.

Source: The Total Economic Impact™ of Cropin Technology Solutions, Forrester Consulting ↗

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